Clik here to view.
Ten Tips for Content Clarity
Clarity. A simple word. An elusive goal for many marketers. As we all scramble to provide quality content that engages our readers, this is a struggle for many. But time invested in improving clarity...
View ArticleClik here to view.
Big Stories, Little Stories
While developing a recent presentation to an industry group, I had a revelatory thought about storytelling strategy. Much like the “house of brands/branded house” analogy, there are Macro Stories and...
View ArticleWhat’s Your Position?
Recently during a meeting with a prospective client (who later hired us), I had an interesting run-in with my old friend Positioning. This company makes very high-end components for industrial...
View ArticleClik here to view.
No One Gives a #@$%! About Your Blockchain
Blockchain is all the rage just now. But your customers don’t care about it. Or your AI. Or your cloud. Or your Internet of Things. Or any of a myriad of other technobabble buzzwords your marketing...
View ArticleClik here to view.
It’s Only Principle if it Costs You Money: Yeti Coolers
Somewhere during my career I picked up the line, “It’s only principle if it costs you money”. As a brand strategist, I have to give Yeti Coolers props for standing up to the NRA. After notifying the...
View ArticleClik here to view.
Zuckerberg: A Marketers Take
It seemed the nation was glued to coverage of Mark Zuckerberg’s trip to Capitol Hill this week to testify on Facebook’s alleged privacy violations. I listened to some of the testimony, as well both out...
View ArticleClik here to view.
Manage your WordPress site
WordPress is an amazing and popular tool for web site creation. So popular in fact, that WordPress sites currently make up over 29% of ALL sites on the web. It’s a powerful tool in the hands of capable...
View ArticleClik here to view.
Your Brand is Everywhere
I’ve seen a zillion different definitions of a brand but one of my favorites is: “Your brand is everywhere you touch a customer, prospect, or influencer.” Sadly, I don’t know who this quote came from....
View ArticleClik here to view.
Help! I Bought the Wrong Web Site!
In recent months, we’ve run into multiple clients who bought poor web sites. Most weren’t very web site savvy (and, really, how many people are?) were approached by a “specialist” who focuses on their...
View ArticleClik here to view.
Have You Hugged Your Salesperson Today?
In my first “real” job, my boss (head of sales and marketing) once said, “If you go on a sales call and they buy something, it’s sales. If they don’t, it’s marketing.” I’ve spent much of the balance of...
View ArticleClik here to view.
Beware of the Vultures: Is Your Site Mobile-Friendly?
Being a marketer can sometimes be frustrating. As an example, frustrations increase dramatically with every reported Google algorithm change – Like the change happening April 21. Certainly these...
View ArticleClik here to view.
Social Media Posting Frequency
Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” It even went so far to advise readers the ideal “number of...
View ArticleClik here to view.
Social Media Image Size Guide [INFOGRAPHIC]
I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. In fact, June 2013 was the last time I published...
View ArticleClik here to view.
PWB Has Moved
Please note that has of February 23, 2014, PWB Marketing has a new address. It’s nothing grand really, we just moved across the street. Imagine if you will, that if you had been watching us prepare...
View ArticleClik here to view.
2015 Predictions: Increated “Because we can!” Website Hacking
As promised in last week’s post, at PWB we have a couple of our own predictions. Keith Kopinski our Senior Art Director, predicts that, “As we roll into 2015 we will see an increase in website hacks....
View ArticleClik here to view.
2015 Social Media Predictions
There is always interesting discussion at the end of one year looking into the next – What are the social media predictions, trends and hot topics to look forward to. This year I thought to analyze...
View ArticleClik here to view.
Understanding CTR vs. Conversion Goals
I am working with a couple of AdWords clients right now that are really struggling with meaningfully analyzing the return on their AdWords campaigns. I suggested that they add conversion codes to...
View ArticleMarketing Failure Should Not be a Dirty Word
“It is impossible to live without failing at something, unless you live so cautiously that you might has well not have lived at all, in which case you have failed by default.” ~J. K. Rowling While...
View ArticleClik here to view.
Facebook Scheduled Posts
Today as I was looking to load several “scheduled posts” to share on Facebook I ran across a snag – WHERE did the little clock icon go? For those of you that have scheduled posts in the past, there...
View ArticleClik here to view.
Content Calendar for Content Marketing
I have been working with one of our clients for a few years on their search and social media campaigns. As we have recently made some significant changes to their website and overall marketing...
View Article
![[-100%] Commodity Intelligence – (Android Apps)](http://play-lh.googleusercontent.com/j67-qJvmnn4xnVlYVZ9ZhtZUJIgwjKekJGoKQT6D1KHcWGZxtQaFroummEvwV17na7tyh1pGbbeWCRdWtTKqeg=w950-h950)